All work
AI UGC / Video Production
Auriona Evening Calm – AI UGC Meta Ads Creative
Auriona — Sleep & Nervous System Recovery Supplement2025–2026UGC Video Editor & Creative DesignerPublished Mar 14, 2026
- AI Video Generation
- Video Editing
A relatable-nighttime-struggle narrative built for a sleep and wellness supplement brand.
View Project on UpworkDeliverables
- AI-assisted UGC-style video ad
- Full script and scene concept
- Meta-optimized edit
Results
- Gave the brand a relatable emotional entry point instead of a feature pitch
- Matched creative tone to a wellness/sleep audience
- Delivered a complete ad sequence ready for Meta testing
How it was made
Challenge
Auriona's Evening Calm supplement needed ad creative that could make an invisible problem — an overactive nervous system at night — feel immediately recognizable.
Research
Focused on the specific, relatable nighttime struggle: overthinking and an active nervous system that won't switch off, rather than generic 'better sleep' messaging.
Strategy
Built the ad around that one relatable moment, then let the product resolve it — visualized through subtle, cinematic bedroom scenes instead of clinical supplement messaging.
Creative Direction
Directed calm, cinematic nighttime scenes and wellness-style motion graphics to match the emotional register of the problem — quiet, not loud.
Execution
Developed the short-form ad concept, wrote the script, generated key scenes with AI assistance, and edited a complete sequence optimized for Meta performance.
Lessons Learned
For wellness products, naming the exact nightly struggle the audience already recognizes does more work than describing the ingredients.