Meta & TikTok Ad Creatives — DTC / E-Commerce

Performance Creativefor DTC Brands.

Meta ad creatives, AI-powered production, and conversion-focused design built around customer psychology — not just visual polish.

View Selected Work
Heart Field Lamadrid, founder of HF Creative, working on a laptop

A beautiful ad with the wrongmessage still loses.

I don't just design ads — I approach every creative like a strategist. Before opening Canva or Figma, I ask five questions that decide whether the creative has a chance to work at all.

  1. 01Who is this for?
  2. 02What does the customer currently believe?
  3. 03What belief needs to change?
  4. 04Which angle will move them?
  5. 05What's the fastest way to stop the scroll?

Selected Work

Creative that carries a strategy.

A sample of recent Meta and TikTok ad creative work across e-commerce, DTC, and beauty brands.

Services

Where the work lives.

From strategy to finished, ad-ready assets — everything a media buyer needs to keep testing.

01

Meta Ad Creatives

Static and video ad creatives for Meta built on customer psychology, not just visual polish — designed to stop the scroll and move belief.

  • Feed
  • Reels
  • Stories
02

Static Ads

High-volume static ad design for e-commerce and DTC brands — built for rapid testing, iteration, and weekly refreshes at scale.

  • A/B Testing
  • Batch Production
03

AI Creative Production

AI-assisted UGC and product videos that cut production time without cutting the strategy — built with modern generative workflows.

  • AI UGC
  • AI Product Video
04

UGC Concepts

Native-feeling UGC concepts and scripts engineered to blend into the feed while still carrying a clear commercial hook.

  • Scripts
  • Hooks
  • Native Ads
05

Creative Strategy

Research-driven angle development — competitor teardown, customer belief mapping, and messaging built to move a specific audience.

  • Research
  • Angles
  • Positioning
06

Landing Page Creatives

Conversion-focused visual assets for landing pages that carry the ad's promise through to the point of purchase.

  • CRO
  • Funnel Assets
07

Motion Graphics

Direct-response video editing and motion design for Reels, TikTok, and Stories — paced for retention, built for performance.

  • Editing
  • Captions
  • Pacing
08

Creative Systems

Repeatable creative pipelines — briefs, variation frameworks, and testing structures that keep media buyers supplied every week.

  • Frameworks
  • Weekly Pipelines

Creative Process

Research first. Design second.

A repeatable workflow that turns customer psychology into creative that's built to be tested, not just admired.

  1. 01

    Research Competitors

    Study what's already running — top ads, landing pages, and creative strategy frameworks in the category.

  2. 02

    Identify Customer Beliefs

    Map what the customer currently believes and what belief has to shift before they'll buy.

  3. 03

    Develop Winning Angles

    Turn research into a shortlist of angles worth testing — grounded in psychology, not guesswork.

  4. 04

    Build Multiple Concepts

    Draft several distinct creative concepts per angle so the strongest idea has room to surface.

  5. 05

    Design Creative Variations

    Produce static, UGC, and motion variations built for rapid A/B testing across placements.

  6. 06

    Test

    Ship variations into live testing environments alongside the media buyer's account structure.

  7. 07

    Analyze Results

    Read performance data to separate what actually moved metrics from what just looked good.

  8. 08

    Double Down

    Scale what works into new variations and angles, keeping the creative pipeline compounding weekly.

About

Heart Field Lamadrid

I help DTC and e-commerce brands create high-converting ad creatives that drive clicks, engagement, and sales — with a focus on Meta Ads creative strategy, direct response video editing, UGC-style content, static ad design, and AI-powered creative production.

As a Top Rated freelancer on Upwork with a 100% Job Success Score, I've partnered with clients across eCommerce, DTC, lead generation, beauty, wellness, home services, fashion, and B2B — combining creative strategy, consumer psychology, and performance marketing principles with modern AI tools to produce ad assets efficiently, without cutting corners on strategy.

Founder of HF Creative, based in Cadiz, Negros Occidental, Philippines. Open to freelance projects, creative collaborations, and long-term client partnerships.

View Upwork ProfileView LinkedIn
Job success score
100%
Upwork status
Top Rated
Projects delivered
27
Hours on production
495+
Avg. response time
0–4h
Creatives / week capacity
100+

Experience

Founder · HF Creative

Present

Producing high-converting Meta and TikTok ad creatives for DTC and e-commerce brands — static ads, AI UGC, and direct-response video — for international clients through freelance and contract partnerships.

Freelance Creative Strategist · Upwork

2025 — Present

Top Rated freelancer with a 100% Job Success Score, delivering ad creative and funnel design work across eCommerce, DTC, and lead-generation accounts.

BS Computer Science · North Negros College

2022 — 2026

Focused on app development — a technical foundation that shapes how AI tools and creative systems get used in production, not just how the ads look.

Client Feedback

“Hartfield goes the extra mile and was easy to work with on my project. I will be hiring him again for more edits.”

AI Editing Reels

“Good cooperation with the Field.”

Test Trial — AI UGC Videos

“Thank you sir Valentin, and for the opportunity.”

Recherche Designer Créatives Statiques pour Meta Ads

FAQ

Good to know.

What exactly do you deliver?

Static Meta ads, AI UGC and AI product videos, scroll-stopping hooks and concepts, and creative variations built for A/B testing — sized and formatted ad-ready for Meta and TikTok placements.

What's your turnaround time?

Standard static batches turn around within a few days. High-volume weekly retainers are built around a fixed weekly cycle, so the media buyer always has fresh creative on schedule.

Do you run the ad campaigns too?

I focus on creative — strategy, design, and production. I work directly alongside media buyers and can align tightly with account structure, but campaign management sits with your buyer or team.

Which industries have you worked with?

eCommerce, DTC, lead generation, beauty, wellness, home services, fashion, and B2B — the strategy adapts per category, but the underlying process stays the same.

Do you work from a creative brief, or develop the strategy too?

Both. If you have a brief, I'll execute it well. If you want a creative partner, I research competitors, map customer beliefs, and bring new angles to the table every cycle — not just what's asked for.

How do we start working together?

Reach out with your brand, offer, and current creative — I'll review what's live, flag quick opportunities, and outline how a first batch or ongoing retainer would work.

Available now · Responds in 0–4 hours

Let's build creativethat performs.

Send your brand, offer, and current creative — I'll review what's live and outline how a first batch or an ongoing weekly retainer would work.

heartfieldlamadrid@gmail.com